Although often underestimated or even despised, an emailing campaign is important because it allows to keep in touch with your customers, and in this case its fans, to subsequently generate revenue - direct or indirect. Here are some tips to help put together a unique and interesting newsletter that will keep your fans up to date and excited about your project.

1. Be short

This is the best advice we can give: to be effective, a newsletter must be simple and brief. As is often the case in marketing, it's best to put yourself in the shoes of your target. Put yourself in the shoes of your fans who have subscribed to your newsletter: how much they love you, they have little time to spare and always try to get to the point.

2. Send your emails reasonably

We recommend most of the time not to send too much newsletter ... especially if it is not important to say anything. No more than three per month, otherwise your fans will feel a little harassed and will not even read them again. 

3. Make it personal

Fans want the email you send them to be personal - as much as possible. Integrate the fact that are useful to them in a direct and pleasant way, not too commercial, otherwise fans will get tired very quickly.

4. Use a Call-to-action

A call-to-action is a button that draws the eye of the person so that he understands that this is where the main information is, and clicks on it. You just unveiled your album on Spotify? Integrate the link to your release with a call-to-action. Some of your fans, if not the majority, will fly over your newsletters, or may only read a few lines. A call-to-action is instantly visible and the chances that fans clicks on your link are multiplied.