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26-04-2020 / PAR MUSICDIGI / INDUSTRY

Spotify Launches In-App Artist Fundraising Pick

Spotify is making good on its promise to help connect creators with fans by launching the Artist Fundraising Pick. Musicians can now raise money for themselves, their crew, or a charity directly through the Spotify app. 

While it's a new feature, the company stresses that it is working with urgency to help the product reach as many artists as possible.

How does it work?

The new tool lets artists choose a release to highlight as a pick from their artist profile.

“Just like artists can select any piece of music to highlight on their profile as an Artist’s Pick, they can now highlight a fundraising destination (in addition to their Artist’s Pick),” explained the company in a blog post. Artists can opt to direct fans to organizations working with the COVID-19 Music Relief project in order to donate rather than accepting donations themselves.

First things first: if you haven't claimed your artist profile in Spotify, you'll need to do that before you can move forward. Once you've done that, you can follow these steps as provided by Spotify:

Note: Only Admin team members can add a Fundraising Pick. A Fundraising Pick doesn’t replace your Artist’s Pick.

— Log in to Spotify for Artists on the web.
— Go to Home.
— Click Get started in the banner at the top.
— Fill in the COVID-19 support form and click SUBMIT.

Some things to keep in mind

— You can’t change fundraising links once added.
— Spotify doesn’t take a cut of the money.
— Fundraising links must be through approved partners. Find the most up-to-date list of partners in the support form or our best practices blog post.

What is the form like?

There is a short form to fill out once you get started. Here's what it will look like:

Once you complete the form, you'll see a completion screen so you know you're finished. That's it!

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