An easy way to get guaranteed streams is by using Sponsored Songs ad campaigns. Sponsored Songs guarantee your music is played to listeners in your target audience on exclusive streaming partners like Audiomack and Deezer.

What is a Sponsored Song?

Sponsored Songs are played to listeners through the non-interactive radio style portion of Deezer's free tier. For example, when a user plays "Electro Radio", we would play an Electronic song in place of the traditional audio ad the user would have received, and the user will still be able to interact with the song like any other on the platform. This includes adding the songs to playlists or taking further actions like visiting an artist profile, an album page, etc. To do this, check out Feature.fm to set up your Sponsored Songs campaign.

The actual Sponsored Plays you see in Feature.fm will not be tracked with your music distributor or collection agencies like Sound Exchange, as they are deemed advertisements and not streams.

Any real streams that happen as a result of your Sponsored Songs (i.e. after someone adds you to a playlist and listens again, or goes to your album page and plays another song) WILL be tracked with Sound Exchange or with your music distributor.

Why create a Sponsored Song campaign?

Boost Streams — Set up your track as a sponsored song that gets streamed* to active listeners that like your style of music on Deezer and Audiomack.

Get Added to Playlists — Listeners will interact with your sponsored stream just like any other song - including adding it to playlists, saving it, and following you on the platform.

Reach More Fans — Get heard by fans where they're already looking for new music like yours.

To sum it up

Sponsored Songs ad campaigns will help you get exposure to real, relevant fans who like your genre of music. It's a great strategy that can help you with marketing your music.