Are you an artist who thinks LinkedIn is for business people and not up your alley? Well guess what? If you’re an independent artist, you ARE your business, and having a presence on the networking site will help you grow your career. While you probably won’t reach new fans there, you’re sure to connect with some influential music industry folks that will benefit you.
Here are 6 reasons why you should be using LinkedIn as a musician:
Gain a Team
As an independent artist, you already know there’s a lot involved, from promotion, to designing album covers, to the more technical aspects of your career. Frankly, most artists probably don’t have all the skills they need to manage their entire career themselves. Enter
LinkedIn - the place you can connect with other important people you need, like graphic designers, promoters, producers, photographers, and many more. Reach out to people you’d like to work worth and begin to build professional relationships with them - but remember, don’t forget there has to be something in it for them too!
ALSO READ: 5 People You Need In Your Music Team To Accelerate Your Career.
Join Industry Groups
If you’re thinking the platform is for corporate, stuffy types, think again - 61% of LinkedIn’s users are between 24 and 35, making it a sweet spot for finding your peers who are active in the industry. LinkedIn, much like Facebook, lets you join industry-specific groups, which is great for musicians. You can easily find and connect with like-minded individuals by joining all kinds of music-related groups.
Professionalism
Music is a business, so even though you’re a creative at heart and business may not be your forte, if you’re an independent artist, you’re selling yourself. Not just to fans, either - but also to the other professionals in the industry. Having a presence on LinkedIn and demonstrating professionalism in your interactions with them is a sure way to build beneficial relationships that will open doors for you and make you look business-savvy. Spamming music execs with your links, however, is strongly frowned upon.
Show Your Musical Achievements
Many artists find their other media overrun with new music links, bios, and other info. While this is important, it doesn’t much help professional connections from learning more about who you are from a professional perspective. LinkedIn gives you an opportunity to list your achievements in your career, such as shows you’ve done, hit records you’ve had, or awards you’ve been nominated for or won. You can show off all your successes here.
Promote music on LinkedIn
Like other platforms, LinkedIn has tools that can help you take advantage of the site and expand your presence more quickly. Ads on LinkedIn can potentially reach 12% of the world’s population, and its sponsored InMail direct mailing feature has a 52% open rate. This means you’re likely to get your music in front of more people and get more reactions and responses from your efforts.
Find musicians to collaborate with on LinkedIn
Engagement on LinkedIn is continuing to grow rapidly, which means more and more users are jumping in. For you, this equals more chances to make new connections and get seen. Don’t ignore this opportunity to network and gain the connections you can’t easily get elsewhere.
With so many ways to promote yourself online, you shouldn’t limit yourself to just one or two social platforms. LinkedIn lets you tap into a different network of music professionals that can become key to gaining new opportunities as an artist. Don’t wait to start making connections and create working relationships that could help propel you to the next level in your career.
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