With a billion monthly users, TikTok is an ideal place to get your music heard and grow your fan base. But how exactly do you gain traction and get likes, or even go viral? We break down the most important tips for getting the most out of TikTok to help kick your music career into high gear.

Get your music on TikTok

First things first - you'll need to get your music on TikTok if it isn’t on the platform. This part is easy though, as MusicDigi distributes all your releases to TikTok, as well as all of the other top stores and social platforms to make sure you get it in front of the biggest audience possible.

Create your own content

Don’t just wait for other people to add your music to their videos. Sure, that’s the goal, but creating your own profile and adding your music to your own videos is a great way to help start spreading it on the platform. Because TikTok isn’t based on followers but engagement, great content means you could be the one to make your own music go viral if it gets people to watch.

Also read: How the TikTok Algorithm Works for Musicians.

Create a challenge

One successful way to get your song to go viral is to attach it to a viral challenge. Come up with a challenge yourself or partner with an influencer to get your video to catch on and get views. If the challenge goes viral, so will your song, and others will be highly likely to use it in their own version of the challenge video.

Choose the right snippet

While 15 seconds might not sound like much, it can easily go viral if it's catchy and memorable. Choose the best part of your music to add, and remember - it may not necessarily be the chorus that’s the catchiest or most recognizable part of your song. Choose the part that’ll get people singing along, dancing, or will just plain make them remember it! 

Also read: TikTok promotion for musicians.

Partner with influencers

Tap into the existing followers of influencers on TikTok by partnering with them. A great way to get your foot in the door on this platform is to work on building relationships with influencers, who are people on the platform that already have a big following with tons of engagement. Look for people who make sense with your brand, and try building a relationship with them so you can work together repeatedly - in other words, don’t just show up asking for a handout. It’s a give and take, so be prepared to offer something in return.

Also read: Influencer Marketing: Guide for Music Artists.

Hashtags

Hashtags are really effective on TikTok. A massive 40% of gen Z uses TikTok or Instagram as their primary search engine. So by using hashtags, you can get your content into relevant search results that will connect with users interested in exactly what you’re posting. Creating your own hashtags is also a great way to build a unique following and make it easy for people to find your content, and it’s especially important for going viral. 

To sum it up

As a musician, being present on TikTok is essential. With so many users and so many ways to connect your content with users, it’s a great tool for musicians trying to expand their reach and build their fanbase. With TikTok continuing to grow in popularity, making it an integral part of your promotional strategy is a smart move, and MusicDigi is always here to help you along the way.

Ready to unleash your music? Sign Up to MusicDigi to release your music to every major music stores & streaming platform.