TikTok is taking the world by storm and this juggernaut shows no sign of slowing down anytime soon. If you’re a musician, you need to be making the most of this platform and the opportunities it offers. Here’s how to use it as a tool for promoting your music
Keep it Real
In the world of social media, authenticity is king. If people don’t believe that you’re being real and authentic, you’ll get nowhere. This is certainly true on TikTok where the community wants to know what you’re about and what your content stands for. That means building an audience and being honest with that audience.
Create a TikTok Challenge
TikTok challenges can be used to promote a new song or album and many top artists have already used these to their advantage. If you want to give a particular track a big boost, this is almost certainly the best way for you to do that on this platform, so give it a try.
Leverage Your Existing Fan Base
TikTok is all about community, so make the most of that. Look to your existing fan base to promote your content and spread it far and wide. You could do this by running contests where people lip sync or dance to your tracks, providing the winner with a prize.
Reach Out and Collaborate
Collaboration is a valuable tool on this platform too. If you know another artist, you could cross collaborate and expose one another to each other’s existing audiences, helping you both to win.
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