Social Strategy: The Power of Snapchat for Musicians

Snapchat has quickly become a go-to for the social media obsessed. It also offers a
powerful tool for expanding your reach and gaining a bigger following as a musician.
With more than 300 million active monthly users, 10 billion daily video views, and
70% of its users under 34, the platform is a unique opportunity to tap into fresh
consumers. Did you know that it is a great way to reach new fans in other countries?
For example, Ireland has the highest percentage of Snapchat usage by adults in all its

So what is it?
Snapchat is a social media platform that allows users to send self-destructing
messages to followers or individual users.
Using the application, users can take photos, record videos, add text and drawings, and
send them to a controlled list of recipients. These sent photographs and videos are
known as “Snaps”. Users set a time limit for how long recipients can view their Snaps
(from 1 to 10 seconds), after which Snapchat claims they will be deleted from the
company’s servers (Wikipedia).

This platform focuses not on creating a huge place to dump content that builds over
time but on interactions and communication in the now. There is a personal touch to
snaps that makes it a different kind of content than other social media. Studies even
show that users are more engaged with a brand and its messaging on Snapchat
compared to other platforms.

Promoting Your Music
Give people an inside look into your process. Snap videos of performances, studio
sessions, you writing a song, or just talking to fans. Give followers a heads up about a
new project or performance – let them hear it from the source first! Tease them with
clips of a new song or album artwork. Whatever creative ways you can add to your
brand, do it.

Watch the video below to help figure out how to use it to boost your music career.

Ready to take the next step? Sign up here to become a member today and start releasing music in under 5 minutes.

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