11-12-2017 / BY MUSICDIGI / TIPS

Instagram for Musicians: How to Gain New Followers

Millions of people log on every day, several times a day on Instagram. They go to post pictures, but mostly to see the latest photos and videos posted by the accounts they follow, according to their interests: friends, photographers, businesses, celebrities, models, etc …

Throughout its evolution, Instagram has become a lever for bands to manage and expand their fanbase. Here are our 9 tips to win fans with Instagram and develop its digital strategy:

Optimize your Instagram bio

It might seem obvious, but on Instagram your bio and image help form the foundations of your brand identity. That’s the first thing fans will read when they fall on your Instagram account. Be sure add a bio of yourself and to include your website. The link in your bio is your one spot to drive Instagram traffic to your site, so optimizing your account is essential.

Post consistently

Take great pictures if you want to attract the eye of your followers and those to come. This is the basis of Instagram. Experiment with different content types and feel free to vary the topics and themes of your photos. Plus, using keywords in captions can help you appear in search results on the app.

Use hashtags

If you want to gain more Instagram followers, hashtags are essential. Hashtags allow you to be found on Instagram. Thus, thousands of people can fall on one of your photos, and your profile and your music. However, use them sparingly because less is more.

Be yourself

As each account in a social network, it must look like you. While conversely be yourself and people will follow your brand because they enjoy your personality and the content you create.

Engage with your audience

Engagement is crucial for growth on Instagram. If you really want to get more Instagram followers, you need to engage your fans in a conversation. Discuss what your best fans say, and reply when they mention you to the maximum. You can also host an online contest to get your brand out to a larger audience. 

Follow relevant accounts

Stroll on Instagram and follow accounts that interest you or you look like. It is likely that these people go for a ride on your IG account and enjoy your music.

Also read: How to Distribute Music to Facebook and Instagram.

Post pics from every show

One of the reflexes of your followers from your concerts will be to check your Instagram account to see if you mentioned your concert the day before. Like every social network, Instagram also serves as a way to connect with fans. If you post a photo or video to each concert, you will be certain that your fans will react and their own followers will hear about it.

Collaborate with others

Another great way to gain Instagram followers is to collaborate with others. Feel free to network with other influencers in your niche. Your fans will love it, and it helps to meet or keep in touch with other musicians you enjoy.

Capture the moment

Take photos of the moment, without thinking, and show other realities artist’s life: writing, recording, being on the road, see a beautiful landscape, rehearsals … and why not even more personal. To you to set your own editorial.

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