Ever feel like you’re singing into a void? The music press can get the public on your side and help you to find and grow your audience. But conventional wisdom dictates that you need a PR or publicist to engage the press. But the world of publishing is changing, and (as in the world of music) there are far fewer gatekeepers.
Here are 5 easy ways to get press without needing a PR…
Write your own press release, and get it out ASAP
You should ideally prepare and send your press release a month before releasing your music
. The earlier you get your press release out, the more time journalists have to pitch the story to their editors. Sometimes they might ask you to remind them closer to the release. This is totally okay. Better to be early than late to the game.
Create an Electronic Press Kit
An Electronic Press Kit (EPK) is a great resource that tells music journos and bloggers everything they need to know about you. It’s essentially your band’s CV. Click Here
to see how to create one.
Keep your social media accounts up to date
If you haven’t posted anything for weeks, journalists aren’t going to take you seriously. Post regularly so people know what you’re doing and where to catch you in your natural habitat… on stage.
Cover all your bases
Throw everything you can at the wall to see what sticks. Engage the local, national and even international press, including high-profile music bloggers. Take the time to send out detailed personal messages rather than simple mass emails.
Learn to pitch quickly and effectively
Music journalists are busy folks and have lots of up-and-coming artists vying for their attention. So you need to work on your elevator pitch. Work on selling yourself in 20 seconds or 100 words.
Comparing yourself to other artists can do a lot of the heavy lifting for you, like “We’re KISS meets Snow Patrol”… whatever that might sound like!
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