Social media has the power to propel your music and get it heard by people who would never otherwise do so. As you look to grow your brand and get your name out there, social media ads should be a big part of your efforts. Here’s how to get it right and harness social media ads in the correct way.
Creating Strong Ad Content
You’ll only find success promoting your music if the ad content you put out there is of a high standard. There are plenty of kinds of content to explore and make use of, so don’t feel like you have to stick to the same old ways of doing things.
For example, you could create a video specifically for social media engagement. That could be a video
about the making of your latest track, some sort of preview ahead of release or a live performance of it. Video is engaging and you might even want to source some of that live video content from your audience online.
Social Media Ad Targeting
You can’t simply put ads out there and hope for the best; you need to make sure they’re getting seen by the right people. Use metrics and insights to understand your audience and you can then target them by location, gender, age and interests. This is particularly easy to do on platforms like Facebook.
Using fan data can help you build a custom audience that you can then target accordingly. Use the fan data you already have and collect more if you want a better idea of who your ads should try to target.
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