27-09-2021 / BY MUSICDIGI / TIPS

The Musician’s Guide to Selling Merch

Merch is a great way to connect with fans, make your brand more visible, and even earn some extra cash. Here are some helpful tips we’ve put together so you can get started selling your merch.

What is “Merch”?

Merch or “merchandise” really just refers to products for sale. For a musician, it means the products you sell to fans to support your projects and artistry. This might include things like tees, sweatshirts, hats, limited edition albums - there are no limits to what merch you can sell if fans are willing to support and buy it.

Be Prepared

To start selling merch, consistency is important. When people see your merch, you want them to know it’s you each and every time. To achieve this, you’ll need to have your brand and visuals nailed down so fans get to know your brand identity. It’ll also make creating your merch a much more seamless project since you’ll have most of the design work already done.

Decide What to Sell

Asking your fans is a good place to start when trying to decide what merch to sell. You can feel out what they might like or even let them vote on what they want your next product to be. It’s also a good idea to check out your competition and see what merch other artists like you are selling. Consider your own audience and what will most appeal to them.

Where to Sell Your Merch

Next, you’ll need to decide where to source your products. There are tons of options out there that will help you make and sell your merch. You can use services like Printful, which lets you print only what your customers order. You can customize your packaging, and they even ship it for you. You can also set up a merch store through a service like Shopify or Hello Merch. And now, you can even sell merch through your Spotify profile using Merchbar.

How to Price Your Merch

You should take several things into consideration when pricing your merch. First, keep things reasonable. Don’t turn people off of your merch by overpricing it. You can try having flash sales or bundling your merch, too. Giving merch away at events can also be a great idea (as long as it doesn’t break the bank).

To Sum It Up

Fans love to support their favorite artists by buying and showing off merch, so figure out what products will best work for you and get sellin’. Adding merch to your overall promotional strategy is a great way to help promote your music brand and give your current projects a boost.

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