Making great music is what you do best. You've put your music on the hottest platforms like Spotify. Now what? How do you get people to listen? Getting your music on Spotify playlists can dramatically boost streams and downloads, as well as help you gain fans.
So the real question is...how do you get your music on official Spotify playlists?
Some labels pay big money for playlist placement simple because it is so effective, often thousands of dollars. How do you, an artist with more limited resources, get the same opportunities? Some of it is luck. Many new artists have found success after randomly getting playlist placement. Oh to be so lucky. In order to you to increase your chances of being selected for official playlists, you should focus on several things.
Get your music on Spotify
1. Get verified
Becoming a verified artist on Spotify is really easy — just go here
and fill out the short form.
The blue verified checkmark next to your artist name not only indicates that you’re legitimate, but also gives you more control over your artist page and access to a wealth of stats and fan insights. Read our full guide to making the most of your Spotify artist profile here
2. Make your own playlists
Create your own playlists! It may not be official or attract a big audience right away, but it's an important first step. Try grouping your songs with other similar artists in your genre that are well-known. Then share, share share!
3. Get active on Spotify
Team up with other artists to create unique playlists, such as playlists for popular local artists near you. Cross-promotion can help both artists gain fans that are more likely to listen.
4. Submit Directly to Spotify Playlists
You can now submit new releases directly to Spotify allowing the opportunity for your music to be heard directly by editors. However, you can only submit unreleased music, so it's important to plan accordingly so you can upload to your distributor with plenty of time left to submit to Spotify before your release date. And finally, you need to submit metadata
along with the song. Spotify will use this information coupled with the data they already have compiled on you and your music to potentially find a place for it on playlists.
*You can see some tips from a previous post on how to get your music into Spotify playlists
5. Pitch Your Songs to Independent Spotify Playlist curator
Finally, reach out to music blogs or others who may often curate playlists and have a decent audience. Let them know why your song is perfect for one of their playlists or an upcoming project. Make sure to show how it will benefit THEM and not just YOU.
This goes for playlists on other platforms as well. Don't just focus on Spotify - get your music on playlists across platforms wherever you can. When you do get your music on a playlist, make sure everyone knows about it - share it everywhere!
If you want to post your music on Spotify and other streaming services, MusicDigi makes it easy! We’ll release your songs on Spotify, Apple Music and more. Sign up to MusicDigi
to release your music today.