Almost everyone is on lockdown these days. Businesses have been hit hard, and the music industry is no exception. How do you release new music at this point without letting this time of uncertainty stop you?
The most successful people in life don't let hard times hold them back; they find new ways to adapt and flow with the changes. Here are three ways that you can work around this situation and have an amazing music release:
If you aren't already on YouTube yet promoting your work and making vlogs, it's time to start. A number of well-known artists got their starts by gaining followers and attention on YouTube (and social media). Make attention-grabbing vlog posts and videos to promote your work. When it comes time to release new music, create your own unique music videos to attract followers
Utilize other features of YouTube to promote your music and business, too. Incorporate keywords into your title and description, engage with people who comment on your videos, and also comment on other people's videos as well. Try not to be too pushy and too much of a salesman; instead, create calls-to-action that encourage people to visit your webpage, follow you on social media, and subscribe to your channel.
The Clock is TikToking
With over 40% of TikTok's app users being between the ages of 10 and 19, according to Business News Daily, there is good reason to utilize this platform to promote your work. It's not just for teenagers, though. Entrepreneurs and business owners alike can tap into this app for promotional purposes.
One of the benefits of TikTok, especially during these times of quarantine, is that you don't have to have a big, fancy setup to make your videos. You just need to have fun and be creative. Try to keep it simple without trying too hard.
Just like with other social media sites, you can also take advantage of TikTok's advertising opportunities. Have your videos play when users open the app or as they're scrolling through their feed. Getting involved in hashtag and dance challenges is also a way to spread the word about your music and gain a following. Read our full guide to Promote A Song On TikTok here
Rock an Online Concert
Since the quarantine started, you've probably heard of numerous artists who are giving online concerts. You can do the same. Promote your concert through your blog, vlog, and social media, and plan your own show straight from your living room.
With the capabilities of being able to play live on Facebook, YouTube, and so on, you can take advantage of these platforms to share your music. Even opera houses and concert halls are streaming their shows for all to see around the world.
"Facebook says users spend 3x more time and comment 10x more when video is live than on recorded video," according to EventBrite. You could charge for tickets if you choose or offer a free concert to get the word out about your music.
In these unique times, there's no reason that you can't make lemonade out of lemons. Turn this time of social distancing into an opportunity to get creative with releasing new music and selling music online. Take advantage of the numerous platforms out there that can help to take your music to the next level.
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