16-10-2020 / BY MUSICDIGI / TIPS

How to Promote Your Music On A DIY Budget

Want to effectively promote your music without having to spend a fortune? It’s definitely possible, and it’s easier than you may think. While standard promotional strategies and hiring PR teams may be out of reach based on your budget, there are tons of ways to increase your reach to fans and build your brand without breaking the bank. Here are a few great ways of generating a buzz and creating an audience on a DIY budget!

Leverage Social Media

Social media has become a powerful tool making it easy for artists to self-promote their music, even on a small budget. You can use platforms like Twitter, TikTok, Facebook, and Instagram to build your followers, which will translate to more fans and revenue over time.

Get Your Music on All the Streaming Services

There are tons of streaming services out there with millions of subscribers on each. If you want to get the furthest reach possible, you’ll want to make sure your releases are available on all of them.

MusicDigi lets you put your music on all major streaming services Including Spotify, Apple Music, iTunes, Amazon Music, TIDAL, plus social media platforms like Facebook, Instagram and TikTok. It’s not expensive and it can bring you a lot more revenue and visibility.

Get Your Music Playlisted

Getting your music featured on a playlist can help you break out and reach thousands or even millions of new listeners. There are a bunch of ways to submit your music to playlists. You can submit directly to Spotify playlists to get your tracks featured, or you can pitch your new music to Amazon Music’s playlists. You can even pitch your songs to independent playlist curators who will put your music on their playlists.

Utilize Social Media Ads

Believe it or not, Facebook and Instagram ads actually do work. While the results may not translate to immediate or direct sales, these ads will certainly help you target a more specific audience and increase your visibility overall. The Facebook ad strategies guide gives a great overview of how musicians can gain traction on the platform.

Build a Website and Email List

Even in the age of social media and streaming services, it’s still important for musicians to have their own professional website. A music website is one the most robust ways to get your music fans to support your music directly.

Don’t overlook email marketing to help grow your fanbase and keep current fans updated on what’s happening with you. Email marketing can be a surprisingly useful tool for promoting your music, helping you connect in as many ways as possible. You can tell fans about new music, an upcoming event, or send an email to stay in touch. And it’s not as hard as you think once you get a template and collect some emails.

Make A Music Video

Video captures people’s attention in ways other forms of advertising just can’t. This makes it an invaluable resource for artists looking to get attention for not a lot of investment. There’re endless possibilities for video content for artists, from recording studio footage to official videos to behind the scenes content, there are tons of ways to grab the attention of viewers. Videos help you achieve better results when incorporating them into your social media marketing. Check out our guide on how to make a music video on a DIY budget.

Create an Electronic Press Kit

An Electronic Press Kit (EPK) is an essential tool when it comes to promoting your music online. It helps promoters, booking agents, music journalists, record labels, fans, and other industry professionals learn more about you and your music.

Write a music press release and reach out to blogs

If you want publicity for your latest project or tour, writing a music press release is a great way to get the word out - just make sure it’s newsworthy! Reach out to local radio stations, blogs, and podcasts when you’re trying to get noticed, and remember to always be concise and professional.

Collaborate With Other Musicians

Working with other artists is always one of the best ways to help promote your music. Whether you work with artists in your genre or connect with those from other genres, you’ll be able to tap into their fan base to expand your own. Don’t be afraid to reach out to other artists and get to work. You can also promote other artists and their music to help build relationships that will help open even more opportunities for you.


Bottom line is - get creative. Promoting your music doesn’t have to cost a lot of money to be effective. By harnessing different types of media, platforms, and methods, you can get your music in front of thousands of new listeners without putting in a big investment.

Ready to unleash your music? Sign up to MusicDigi now and upload your music to all major streaming platforms. 

MusicDigi gets your music on major streaming platforms including Spotify, Apple Music, Amazon, Deezer and more.

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